Athletes Amplified.
Athlete Marketing • NIL Strategy • Sports Agency
BUILD YOUR WINNING TEAM.
We are a community of industry leaders all geared to maximize athlete potential beyond the field of play. From branding, media training and influencer campaigns to complete agent representation, Eth!c helps athletes, teams and colleges win by designing and executing a world-class game plan across business, marketing, NIL and entertainment.
For Athletes
Dedicated services to give individual athletes a competitive advantage off-court and beyond. Connect to brand and influencer opportunities with likeminded brand partners, and utilize ad agency production, strategy, and expertise to fuel your visibility and to maximize your NIL earnings.
For Teams
A team-based approach to promotion and visibility for group benefit and wholistic impact no matter the sport. Eth!c will connect you to both individual player opportunities and team exposure with brands and companies looking for an authentic integration of sport and marketing.
For Athletic Depts.
Want to attract and show athletes your commitment to their success? Build a dedicated influencer agency that’s focused on training them to be their best while connecting them to real, paying NIL opportunities beyond their individual reach. Better yet, let us do it. We have decades of experience working in professional sports leagues, with the biggest brands, and across every industry. We call it:
Strategies
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We will build your brand, grow your following, and land marketing deals that are right for you. From strategy to social, we turn your talent into your business.
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We'll help you create authentic content to build visibility and impact to attract fans and brands to your world across major social media platforms. The goal? Finding and sharing your credible voice and turning it into a market force.
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Mastering media interactions is essential for athletes aiming to build and protect their brand. Our media training equips you with the skills to confidently handle interviews, press conferences, marketing initiatives, and social media, ensuring you present your best self across every opportunity.
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The average athlete career is short, and the world is fickle. We help you acquire the most value for your talent now, and work to build a sustainable income and portfolio that endures.
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Ethic works as a liaison between you and the business of sports, so you get the the best contracts with the best terms possible.
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We help you set your career objectives and then strategize a plan to meet them including transitions across business, entertainment and fo course sports.
You. Leveled up.™
Why Eth!c?
For decades, we’ve helped brands maximize their marketing and advertising across education, sports, gaming and more. Now, we’re flipping that experience and leveraging it for the benefit of member athletes. We’ll open the doors to business, branding and opportunity beyond the reach of most other agencies.
SF 49ers
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Phoenix Suns
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LA Rams
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NWSL
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LMU
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ASU
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GCU
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NASCAR
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SF 49ers - Phoenix Suns - LA Rams - NWSL - LMU - ASU - GCU - NASCAR -
The Gameplan.
CUSTOM BRAND PLAYBOOK
Not just a look that stands out, but a complete visual and a custom communications plan built around you. Your goals. Your personality. What you stand for.
CONTRACT & NEGOTATIONS
Before you put on the team hat, make sure you’re getting the absolute most out of your contracts in both pay, benefits and long-term potential.
MEDIA SAVVY & TRAINING
Communicate confidently in interviews, manage your public image, handle tough questions, and leverage media platforms for your ultimate goals.
FINANCIAL FUTURE-PROOFING
The career of an athlete can be short, so we make sure your are planning to make it last into the future.
MARKETING YOUR TALENT
Be connected with companies and advertisers with similar goals and objectives as you. Align your beliefs with opportunities in the market.
YOUR SPECIAL SAUCE
We’ll put what makes you, YOU, at the center of everything we do. And we’ll provide mentorship with truth, candor and ethics of course.
Powered by Purpose. Just Like You.
Let’s Huddle.
Relationships are at the heart of what we do. We’d love to talk in-person and get to know you and your goals. Whether you are a star on the team, a role player, or even a coach — we will help you turn an investment in your talent into income.